Be There From the Start — Badass Human Race 2026

Over 5,900 people showed up to our first-ever Badass Human Race — and next year, we’re going even bigger.
Thousands of runners, fitness lovers, families, and bold local supporters filled the streets of downtown El Paso to take part in something unforgettable.

Now, we’re gearing up for 2026, and this is your chance to join us from the very beginning and ride the wave of excitement as we announce the new date.

📈 Our website traffic and social media blow up the moment we go live — and vendors who lock in early get the most visibility, engagement, and connection with our growing community.

Showcase Your Brand. Sell Your Products. Connect with Thousands of Unstoppable Humans.

The Badass Human Race is more than a race — it’s a movement.

Whether you're a gym, lifestyle brand, health coach, artisan vendor, or local business, this is your moment to tap into a high-energy, high-conversion audience that values community, grit, and bold experiences.

🚨 Don’t wait until it’s full — secure your spot now and grow with us from the ground up.

Vendor Booth Options:

10x10 Booth Space – $350
10x20 Booth Space – $450

Includes space only. Vendors must bring their own tent, tables, and setup.

What We’re Looking For:

Gym brands, local fitness communities
Athletic apparel & accessories
Supplements, wellness, & health products
Healthy food & beverage vendors
Bold, badass local businesses

How It Works:

Apply to become a vendor by filling out the form below.
Our team will review your application and notify you if you are selected.
If selected, payment is required before the event to confirm your spot.
Spots are limited and will be awarded based on product fit, energy, and brand alignment.

Important Notes:

You must be fully set up before race start time
Power and water are not provided
You are responsible for your own setup and breakdown
All vendor spaces are outdoor only
A Certificate of Insurance (COI) may be requested

Apply Now

Spaces are limited. We don’t accept everyone — we invite only those who match the energy and mission of the race.

If you’re ready to stand out, build your brand, and fuel the fire of our badass humans, apply today.

Name

First Name

Last Name

Phone

(###)

###

####

Email *

Business Type *

Gym, Apparel, Food/Beverage, Supplements, Wellness, Other

Website / Social Media Handles *

Please add handles so we can identify your social media channels

Brief Description of What You Offer

Which booth size are you applying for? *

10x10 Booth – $350

10x20 Booth – $450

Will you be selling products at your booth? *

Yes

Do you plan to offer free samples, experiences, or giveaways? *

No | Yes – Please describe

Will you bring your own 10x10 or 10x20 tent setup? *

Yes

Are you prepared to provide a Certificate of Insurance (COI) if requested? *

Yes

Why do you want to be part of the Badass Human Race? *

What makes your brand a good fit for this event? *

Have you been part of similar races, expos, or fitness events? *

Yes

I understand this is an application only, and if selected, payment will be required before the event to reserve my space. *

Yes, I agree

Where you referred by anyone?

Were you referred by anyone?

Would you like to be contacted for a sponsorship opportunity?

Yes

I understand that spots are limited and that submission does not guarantee participation. *

Yes, I agree

Thank you!

info@badasshumanrace.com