BADASS PARTNERS

A huge thank you to GECU, our Presenting Sponsor, for standing with us and fueling this event. Your commitment helps us deliver an experience that pushes limits, unites the community, and proves what true resilience looks like.

To all our partners, thank you for believing in this race and helping us make it a reality. Together, we’re building something unforgettable.

the badass human race is
PRESENTED by

BADASS TACTICAL TEAM (OBSTACLE OPERATIONS)

BADASS DAY PARTY PARTNERS

The Badass Bar will be located at INTL with a pop-up outdoor bar nearby! Grab a cold drink and enjoy the Badass Day Party with live DJs, vendors and more.

Alcohol sales start at 10 AM. NAs and mocktails available!

Party Responsibly.

HYPE TEAM PARTNERS

We’re excited to have Run For It El Paso joining the Badass Human Race in 2026! Known for building a strong community of runners and pushing limits together, Run For It will bring their energy, teamwork, and passion for the sport straight to the course. Whether they’re leading the charge at the starting line or cheering each other through the obstacles, their presence will raise the bar and inspire every participant to go further, dig deeper, and prove what it means to be a true Badass Human.

PACKET PICK-UP LOCATIONS

Pickup your GECU runner bag & Badass Bib before race day!

  • PACKET PICK-UP PARTY #1 (east) - Gringo Theory

    • 11410 Montana Ave.

    • Thursday, May 21, 5:00 - 8:00 p.m.

  • PACKET PICK-UP PARTY #2 (west) - Serve Pickleball & Padel

    • 1633 Cimarron Emporium

    • Thursday, May 28, 5:00 - 9:00 p.m.

WATER STATION SPONSORS

A special thank you to Black Flag Strength and Conditioning for supporting the Badass Human Race. Their focus on hydration and active living is a perfect match for the energy and resilience of our athletes. We’re honored to have them as part of this year’s event.

V.I.P. PARTNERS

V.I.P. Runners receive an exclusive Lululemon runner bag and a complimentary beer or seltzer from Number Brewery at the After Party.

A special thank you to Number Brewery and Lululemon for supporting the Badass Human Race and helping power the V.I.P. experience.

FEATURED GYMs

hotel PARTNERs

Coming from out of town or planning to stay downtown?

We’ve partnered with our Top Downtown Hotels to offer exclusive discounted rates just for our racers! Stay steps away from the starting line and keep the weekend stress-free.

BOOK AT THE OFFICIAL BADASS HOTEL (group rate)! Hotel Indigo - Downtown El Paso

media & MERCH partners

Local photographers, videographers, and marketing agencies are providing coverage at the event

BADASS COMMUNITY PARTNERS

Become a Sponsor!

Join the Movement. Empower the Unstoppable.

The Badass Human Race isn't just an event, it’s a high-impact experience where thousands come to challenge their limits, cheer each other on, and prove that they’re truly unstoppable.

By becoming a sponsor, you’re not just aligning with a bold, empowering brand, you’re putting your name in front of thousands of high-energy, community-driven, health-conscious individuals who believe in grit, growth, and greatness.

Sponsorship opportunities start at $2,500, with discounts or trade partnerships available for contributions such as water donations, water station equipment, volunteer support, meals, tents, and other essential event supplies.

For more info - info@badasshumanrace.com